I was catching up on newspaper reading recently when a headline caught my eye — Behold the ‘Impossible Whopper’. It seems the fast-food chain Burger King has a beefless sandwich. Although limited in availability now, the goal is to offer it in all outlets if well received (https://articles.mercola.com/sites/articles/archive/2019/04/16/burger-king-adopts-fake-meat.aspx).
This headline especially jumped out at me because of a podcast I listened to this weekend — “The Future of Meat,” which is Episode 367 (February 13, 2019) on the Freakanomics website (http://freakonomics.com/podcast/meat/).
The point is there is a real movement in this country to replace meat in our diets, primarily for environmental reasons. One of the major players is Impossible Foods (https://impossiblefoods.com/), the supplier of the Impossible Whopper. This company’s mission is ambitiously simple — to save the planet. As its website describes it —
We’ve been eating meat since we lived in caves. And today, some of our most magical moments together happen around meat: Weekend barbecues. Midnight fast-food runs. Taco Tuesdays. Hot dogs at the ballpark. Those moments are special, and we never want them to end. But using animals to make meat is a prehistoric and destructive technology. Animal agriculture occupies almost half the land on earth, consumes a quarter of our freshwater and destroys our ecosystems. So we’re doing something about it: we’re making meat using plants, so that we never have to use animals again. That way, we can eat all the meat we want, for as long as we want. And save the best planet in the known universe.
So if you love meat, and also love the environment, check out this podcast for an update on the meatless movement, coming soon to a Burger King near you.